iAir is a channel-driven brand that ensures decent margins to the partners. Soon iAir is going to appoint a brand ambassador to increase their foothold. The brand also plans to foray into smartphones segment and aims to have over 1000 distributors all over India by 2022.
iAir aims to be the most admired brand for its uniquely designed accessories with the essence of innovation, lifestyle, and excellence. iAir’s product range includes LED TVs, mobile phones, mobile accessories like audio, power cable, powerbanks, chargers and so on. iAir’s products come with the latest upgrades and features at enticing price-points.
With innovative product range, competitive pricing, ethical practices, robust distribution channel, ultimate customer satisfaction, continuous marketing and branding activities, iAir aims to become one of the leading mobile accessory brands of India. The brand prides itself in constantly striving to create high-quality products driven by zero defects policy. iAir, with special focus on Make in India has sophisticated infrastructure, technologically-advanced machines and latest methods have made their products the most desired in the market.
iAir has a variety of trendy, practical, stylish, and essential tech accessories for the modern-day occupied youth. The brand has worldwide presence, and they follow the standards of international quality to make hi-end mobile phone accessories. The company has eyes on developments in the worldwide in the field of technology by the R&D team to introduce new methods as well as technologies in production. At iAir, thorough study is conducted on the basis of which accessories are made for almost all brands of smart phones. For providing chargers, data cables, bluetooth speakers, handsfree and other accessories in India and abroad, assistance from best transportation companies is taken to ensure timely delivery of orders.
According to Mr Ravinder, CEO, iAIR, “We are committed to develop and offer the best in design, durable, and sophisticated products to Indian consumers at very affordable prices. At iAir, we believe that our customers are integral part of our ecosystem and we plan to give the best to them. iAir also plans to foray into smartphone segment.”
iAir ensures all its channel partners enjoy long-term profitability through stable business relationships with transparent business transactions, ethical values, and a healthy supply chain. The brand has adopted different robust marketing strategies like social media, paper ads, and soon they are going to appoint a brand ambassador to make their foothold strong in the market.
“Our target audience is the middle class and hence our products are very affordable. we want to have over 1000 distributors spread across different corners of India,” adds Mr Ravinder.
Recently iAir has partnered with Lokmat media which is one of the leading media houses of India, which will enable iAir to have huge marketing and branding capabilities over the next five years. iAir supports its distribution channel through various innovative products, smooth supply chain and efficient logistics management
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